Analysis
Current Rankings
Quick Analysis
Looking at rankings across your three locations (Scarborough, Thornhill, and North York), we can see some page one rankings but not many. This indicates significant room for improvement through targeted link building efforts.
chronic pain treatment north york https://healthmaxphysio.com/north-york/ | 81 | 0 | North York |
registered massage therapy north york https://healthmaxphysio.com/north-york/registered-massage-therapy/ | 36 | 0 | North York |
chronic pain management north york https://healthmaxphysio.com/chronic-pain | 25 | 0 | North York |
concussion management north york https://healthmaxphysio.com/concussion-management/ | 22 | 0 | North York |
physiotherapy treatment north york https://healthmaxphysio.com/north-york/ | 21 | 20 | North York |
spinal decompression north york https://healthmaxphysio.com/spinal-decompression-therapy/ | 18 | 0 | North York |
chiropractic treatment north york https://healthmaxphysio.com/north-york/chiropractors/ | 17 | 0 | North York |
laser therapy north york https://healthmaxphysio.com/laser-therapy/ | 12 | 0 | North York |
shockwave therapy north york https://healthmaxphysio.com/north-york/shokwave-therapy/ | 6 | 30 | North York |
aquatic therapy north york https://healthmaxphysio.com/aqua-therapy/ | 2 | 0 | North York |
Competitor Analysis
Note: Your brand (Health Max) is highlighted for easy comparison.
Quick Analysis
These competitors were identified by checking which sites ranked in Scarborough, Thornhill, and North York.
As a general rule of thumb, hyper-local sites whose homepages are optimized specifically for that town can rank their homepage with little to no links. It's when you start branching into multiple locations that the website needs more authority so that the various pages of the site's rankings, including location pages, go higher.
The top example of a site that has many locations and tons of authority and traffic is lifemark.ca. On the other hand, bodyworkphysio.ca is doing well without a ton of authority, but they are applying a sneaky tactic where they add "Scarborough" to the end of every blog post. They are also actively blogging, which contributes to their success.
| URL | Live Homepage RD | DF & Indexed | Overall RD | Homepage RD | Domain Rank | Traffic |
|---|---|---|---|---|---|---|
| lifemark.ca | 399 | 103 | 2765 | 706 | 59 | 26,866.85 |
| athletescare.com | 217 | 29 | 513 | 355 | 32 | 3,648.03 |
| bodyworksphysio.ca | 35 | 7 | 79 | 35 | 14 | 1,958.09 |
| preferredrehab.ca | 10 | 3 | 32 | 12 | 13 | 830.81 |
| scarboroughphysiochiro.com | 16 | 2 | 46 | 40 | 2 | 502.57 |
| vaughanphysiotherapy.com | 29 | 4 | 49 | 44 | 9 | 411.87 |
| physioflow.ca | 53 | 6 | 58 | 51 | 6 | 327.2 |
| physioactive.ca | 40 | 8 | 98 | 67 | 5 | 318.05 |
| movementsportsmedicine.com | 23 | 11 | 30 | 29 | 2 | 163.44 |
| sc-injuryrehab.com | 17 | 0 | 52 | 48 | 4 | 150.42 |
| jacknathanrehab.com | 11 | 2 | 19 | 17 | 1 | 148.22 |
| healthylifephysio.ca | 17 | 8 | 20 | 20 | 2 | 129.98 |
| physiomount.com | 23 | 3 | 323 | 77 | 38 | 89.2 |
| promotionphysiotherapy.com | 21 | 5 | 51 | 38 | 5 | 88.79 |
| physiocoresports.com | 56 | 4 | 178 | 103 | 3 | 83.61 |
| physiotrust.ca | 35 | 3 | 77 | 68 | 10 | 74.4 |
| mechphysiotherapy.com | 14 | 0 | 29 | 23 | 3 | 49.3 |
| jointventurephysiotherapy.com | 14 | 0 | 99 | 15 | 2 | 21.01 |
| healthmaxphysio.com | 78 | 16 | 376 | 140 | 27 | 204 |
Recommendations
We don't suggest high-volume campaigns unless you aim to eventually grow to the size of industry leaders like Lifemark.ca. For your current goals, a more targeted approach would be more effective.
Suggested Strategy
To gain visibility for a few core areas, we recommend starting with campaigns that generate "awakening" signals. This approach will encourage Google to take a fresh look at your site's signals.
- Low Volume Blogger Outreach Campaign:
We suggest either our $850/month or $1499/month package. This will help build quality, relevant links to your site gradually.
- Digital PR Campaign:
If budget allows, we recommend our Digital PR campaign at $777/month for 9 months. This will help secure high-end media links, boosting your site's authority and visibility.
Page Targeting Strategy
We advise against heavily targeting your direct local landing pages. Your previous SEO strategists have already focused on these, and we've observed that Page 1 results for these pages don't tend to last long. Instead, we recommend:
- Focusing on building overall domain authority
- Targeting informational content pages that can rank for longer-tail keywords
- Gradually building authority for location pages through internal linking and selective external link building
Service Overviews
Blogger Outreach
Our Blogger Outreach service focuses on securing high-quality backlinks from relevant blogs and websites in the health, wellness, and physiotherapy niches. By building relationships with influential bloggers and website owners, we can significantly improve your website's authority and visibility in search results.
1. Competitor Homepage Link Acquisition
This campaign focuses on manually acquiring homepage links from websites that are currently linking to your competitors. Homepage links are crucial for building brand authority and sending strong ranking signals to search engines. We've identified a list of potential link opportunities based on your competitors' backlink profiles.
You can view the full spreadsheet here.
2. Custom Quote Insertion
This campaign involves inserting custom quotes into relevant articles with attribution and a link back to your homepage. This strategy helps establish your authority in the field while securing valuable backlinks.
For HealthMax Physio, we recommend the following types of campaigns for generating quality links:
- Guest posts and link insertions on blogs and websites related to health, wellness, fitness, and physiotherapy.
- Collaborations with health and wellness influencers and bloggers both in Canada and across English-speaking countries.
- Link inserts on listicles and articles that mention competitors but not HealthMax Physio.
- Targeting websites that link to competitors but not HealthMax Physio (guest posts and link inserts).
Our primary deliverables include:
- Backlinks from newly published articles that we will write and submit (guest post or ghostwritten).
- Backlinks from link insertions on relevant existing content.
Digital PR
Our Digital PR service is designed to secure high-quality backlinks from authoritative news sites and industry publications. This approach not only improves your website's SEO but also increases brand visibility and credibility.
Key Features:
- Custom research & data-driven studies
- Creation of newsworthy content
- Targeted outreach to journalists and publications
- Securing coverage on high-authority websites
- Boosting brand visibility and credibility
Campaign Overview:
For $777/month over 9 months ($6,993 total), this campaign will help drive precious media links.
What's Included:
- Custom Research & Study
- Article Creation & Publication
- Targeted Media Outreach
FAQs:
- What types of links will be delivered?
We target links from high quality media sites. Our criteria require that links come from sites with at least DR 30 and Ahrefs traffic 1000.
- How long does the campaign take?
The campaign typically spans 9+ months to deliver the study, publish it, and conduct outreach. Results will accumulate over time, but our minimum guarantee is 10-15 links.
- What is your refund policy?
If we are unable to secure the minimum amount of links, you would be due a prorated refund. The content creation activity is worth $2,000 and is non-refundable. For the remaining amount, every link target we miss below 10 is eligible for $499.30 in refunds.
- Do you distinguish between Nofollow and Dofollow links?
We don't distinguish between Nofollow and Dofollow links. They all count towards our target, as many media outlets mark links as Nofollow.
- Do syndicated articles count?
Yes, syndications also count as links as long as they meet our DR and traffic criteria.
Objective
Create a comprehensive data-driven study ranking US cities based on luxury indicators, targeting high-end publications and lifestyle media.
Strategy
- Published original research on Dominion.com analyzing luxury metrics across US cities
- Created visually appealing assets including an interactive map
- Targeted outreach to national and regional news outlets
- Secured coverage in major publications like Daily Mail, FOX Network, and regional news
- Generated 39 referring domains with an average DR of 75
Top Links Earned
| URL | DR | Traffic |
|---|---|---|
| dailymail.co.uk | 92 | 24.7M |
| delawareonline.com | 79 | 652.0K |
| fox7austin.com | 76 | 451.3K |
| fox32chicago.com | 78 | 441.5K |
| silive.com | 79 | 382.1K |
Content Services
Competitor Spotlight: Lifemark.ca
Lifemark, a major physiotherapy provider in Canada and one of your competitors, demonstrates the power of consistent content creation. Their strategy over the past 8 years has involved publishing 318 blog posts, building significant topical authority in the physiotherapy space.
The results of their approach are evident in the metrics shown. This demonstrates how good content signals can boost SEO performance when executed with a solid plan. We can help with certain parts or all of your content strategy to achieve similar results.
Lifemark's Content Strategy Results:
Our Content Services
We offer flexible options to support your content strategy:
Semantic Content Brief: $125.00 per brief
Detailed content guidelines and SEO optimization
View ExampleContent Writing: $150.00 per 1,000 words
Professional writing by industry experts
Complete Package: $4,400 for 20 articles
Includes content brief and writing ($220 per article)
How We Work
Company Overview
At OutreachLabs, we believe in transparency, efficiency, and results. Here's what you can expect when working with us:
Live Dashboard
Access a real-time dashboard where you can see link building opportunities as they happen. Stay informed about the progress of your campaigns and the impact on your SEO efforts.
Dedicated Operations Manager
You'll be assigned a dedicated operations manager who oversees your link builders and ensures the quality of work. Expect a detailed update every Friday with progress reports and insights.
Flexible Subscription Model
Our campaigns are structured as monthly subscriptions, giving you the flexibility to adjust your strategy as needed. You can cancel at any time, ensuring you're never locked into a long-term commitment.
Our Commitment:
- Transparent reporting and communication
- Continuous optimization of your link building strategy
- Focus on high-quality, relevant links that drive results
- Adaptability to your changing business needs
Testimonials
SEO Manager, TeamSense
Your service is amazing and really I am so grateful that I do not have to micromanage - I know you guys are on top of things!
SEO Manager, Dominion
I'm happy with the progress so far -- everything is fully transparent, prospects are being added regularly, and we're in alignment on what makes a quality link. The pacing will get there, I'm sure.
Founder, WnF
Great work as always. Really, in all of my experiences with outsourced marketers, this has been the easiest to maneuver. I really think you are doing a great job. And great job getting some highly relevant links. Loved the link for Ecom Crew. I know that this is moving us in the right direction and in time we will be expanding our presence.
Pricing
Recommended Package
- Blogger Outreach: $1499/month package (7 links/month)
- Digital PR: $777/month for 9 months
Blogger Outreach
Professional link building service with guaranteed placements
Digital PR
Strategic PR campaigns with 10+ guaranteed placements
Content Services
Professional content creation and optimization
Select Package Tier
Investment Summary
Month 1 Investment
$1026
Ongoing Monthly
$2276
Total Links (9 months)
56 (+10)
9-Month Breakdown
| Month | Cost | Links | Activities |
|---|---|---|---|
| 1 | $1,026 | 0 | Setup Research |
| 2 | $2,276 | 7 | 7 Links Publishing |
| 3 | $2,276 | 7 | 7 Links Link Getting |
| 4 | $2,276 | 7 | 7 Links Link Getting |
| 5 | $2,276 | 7 | 7 Links Link Getting |
| 6 | $2,276 | 7 | 7 Links Link Getting |
| 7 | $2,276 | 7 | 7 Links Link Getting |
| 8 | $2,276 | 7 | 7 Links Link Getting |
| 9 | $2,276 | 7 | 7 Links Link Getting |
| TOTAL | $19,234 | 56 (+10) |